Strategy trends. The trend I'm seeing here is that businesses are getting serious about treating content as a strategic resource, that means developing a customer engagement strategy using different media as shown in the lifecycle diagrams above, and at a practical level, developing content for different audiences using.

Strategy trends

7 Marketing Trends to Help you DOMINATE Social Media in 2017 - #7Ways

Strategy trends. Want your content to succeed this year? Then you need a strategy. Here are five big trends shaping the future of content marketing strategy.

Strategy trends


We use them to deposit money, send email, and track our daily step count. One of the biggest myths around SEO is that websites can be optimized once and have long-term success. There seems to be a lot of mystery around how it works, what changes are being made, and what you should do to get your web content Read More.

Within a year of its site-wide launch in April , broadcasts quadrupled, and one in five videos on the platform was live. For marketers, Facebook Live is a new and exciting way to engage with audiences. But live video can come with some hesitation and Read More.

She had the experience to do it, having completed Read More. As the number of users accessing the internet from mobile devices continues to climb, an optimized mobile experience is becoming a must-have for healthcare and other industries.

How long does it take your hospital website to load on a mobile device? According to a study by Google, 22 seconds is the average time to fully load Read More. Meanwhile, users showed a strong response out the gate, even before the feature was available to everyone on Read More. Although many hospitals and health systems have incorporated responsive web design into their websites, that may be just the starting point.

Winners of the eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications.

A total of individuals familiar with healthcare and the internet judged the entries. It was something that emerged out of personal experience. Community benefit reports have been an important component of hospital communication strategies for many years. For nonprofit healthcare systems, this reporting mechanism is required to demonstrate the positive impact they have had on community health to retain tax exemptions and other benefits.

Any marketer will tell you that Facebook is one of the most powerful tools your brand can harness. It continues to show its strength as the most popular social media app, growing its active user base to more than 2 million and posting one successful quarter after another.

But with more competition, new users, and Read More. The heart and vascular content, while warm and friendly, did not include the standout differentiators—such as nationally renowned Read More. The sheer number of places consumers post information makes it challenging for healthcare organizations Read More. How healthcare brands are freshening up their Facebook strategy with testing, targeted audiences, and Facebook Live.

It continues to show its strength as the most popular social media app, growing its active Read More. The sheer number of places consumers post information Read More. As consumers become savvier healthcare shoppers, hospital marketers need technology that can help them target and engage those potential patients. Your health system should invest in a robust CRM platform that allows you to collect data about consumers in your market, store it all in one place, and use it to develop personalized campaigns and strategies.


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