If you have followed the Premier League over the past couple of seasons you may have noticed that a number of teams have entered into sponsorship agreements with Forex brokerages. Increasingly brokerages are looking towards sports sponsorship as a way to entice new customers to try out FX trading. We take a look at the increasing prominence of sports sponsorship as a way to.
A number of brokerages have specifically targeted Premier league Football, in the opening paragraph we mentioned how a number of brokerages had entered into shirt sponsorship deals with various top flight clubs. So why has the premier league become such target for brokerages? The Premier League has a huge global reach with an estimated 1.
This allows for retail Forex brokerages to get their brand in front of a huge audience. Many of the brokerages which have opted to enter into sponsorship agreements with top flight clubs have a significant international presence. So the global reach of the premier league gives the company the chance to reach potential customers in all of the markets in which Alpari operates.
In particular the huge popularity of Premier League football in South East Asia has been something that brokerages have looked to exploit. By entering into a sponsorship agreement with Swansea City the firm is able to increase its profile in the United Kingdom where its FCA regulated operation is based, while the brand is at the same time exposed to huge audiences in South East Asia. All the market research into who the average retail trader is suggests that Premier League football and sports sponsorship in general will allow brokerages to tap into their core demographic.
While Premier League football has a growing female fan base, the leagues audience is primarily male. Many marketers believe sports audiences to be extremely competitive and less risk adverse, which is part of the reason why sports sponsorship has been popular with online gaming and poker sites in recent years.
Some have suggested that there may be some overlap between those who are keen gamblers and those who are interested in Forex, due to both activities involving significant risk. Other sports have also been targeted by retail brokerages. Again brokerages hope to tap into a global and primarily male demographic. Motor Sports have been a popular target due to the fact that the audience is again predominantly male. Market research has also suggests that those who keenly follow motor sports tend to have a higher net worth, with high net worth individuals being a brokerages dream clientele.
Sports sponsorship allows for Forex brokerages to get their product in front of a huge global audience with a demographic that aligns well with brokerages target demographic. Sports sponsorship is likely to remain popular with brokerages looking to reach a primarily male and international demographic.
This is a good article and the sponsorship by FX firms continues. Our agency is a sports marketing firm and we see the trend continuing, you rightly point out the similarity to the betting and gaming industries who have been long sponsors of sports , especially football. Our firm acts as a broker between the brands and the sports rights holders and the ROI delivered is not only in brand awareness but via a suite of rights including significant digital and social media assets.
Thanks for your comment and the trend does seem to be continuing. Your email address will not be published. Leave this field empty. We take a look at the increasing prominence of sports sponsorship as a way to Why Sport Sponsorship? Other Sports Other sports have also been targeted by retail brokerages. Conclusion Sports sponsorship allows for Forex brokerages to get their product in front of a huge global audience with a demographic that aligns well with brokerages target demographic.
Leave a Reply Cancel reply Your email address will not be published.More...